Hobo Day is South Dakota State University's homecoming celebration. This year's Jackrabbit Central Hobo Day media marketing was inspired by the hobo apparel that is an ongoing theme during the homecoming festivities. Applying and layering different textures/textiles achieved the hobo aesthetic I wanted to showcase.
A-Frame (Collaborated with co-worker Hannah Owens)
Hobo Day Apparel Social Media
Summit League Hype Headquarters
Retractor Banner
A-Frame
Large Banner
